Introduce
LEO ARABICA
Born in 2018, it started from enthusiasm and the desire to bring to the Vietnamese people the values and originality of a cup of coffee. And exactly that was the whole source for the name Leo Arabica to be born and raised by founder Nguyen Thanh Nhut. Coming from the cradle of coffee roasting and grinding in my family for many years, I did not choose to follow the traditional coffee path but chose the original flavor in a cup of pure, unadulterated, unadulterated coffee. Mix with any other flavoring. Although he got off to a late start at the age of 40, Nhut still worked hard, persevered and created a breakthrough when he decided to come to Nha Trang to build a brand.
Leo Arabica’s strength is that Arabica beans are carefully selected on a small farm in the La Ba mountains. Leo Arabica does not use the word clean coffee but is always proud of the brand slogan “Pure from the Farm – Clean from the Heart”. No one dares to promise that all products are 100% clean or organic, but they are clean under control. Careful cultivation and harvesting processes, qualified roasting processes to ensure quality, professional and nurturing brewing processes to give customers a clean cup of coffee from Tam. Leo Arabica’s commitment is to put heart and enthusiasm into products, whether small or large. And up to now, Leo Arabica continues to write the story of a Vietnamese brand rich in enthusiasm, ethics and constantly refining and renewing itself in the context of many changes.
And I believe that the Leo Arabica brand is formed and connected based on trust, sincerity and understanding, putting customer taste experience first. That is the stepping stone for Leo Arabica to develop steadily in the coming years. Although there have been many difficulties on the development journey, up to now Leo Arabica has gained trust in the hearts of Nha Trang people in the pure coffee segment.
With the mission of wanting Vietnamese people to use pure, healthy coffee every day. Leo Arabica chose to place the roasting machine in the store to publicize the roasting process as well as ensure fresh coffee every day. Above all, the quality of Vietnamese coffee beans is very good, so Leo Arabica has a guideline to only use Vietnamese raw materials to support Vietnamese farmers and proudly show off to friends around the world a cup of finished coffee made in Vietnam 100 %.
However, the development journey will not stop there, Leo will continue to direct and develop, expanding the store’s scale even more. Above all, Leo Arabica believes that coffee is not just a drink to put into the body, but it also gives us many stories, many lessons and many interesting things to learn and talk about.
